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User-Centered Design Principle

A seminar called “User-Centered Design Principles: Users and Usability” was held by the Hong Kong Design Centre on 25 August 2009. Dr. Jon Dodd, the speaker of the seminar, gave a very inspiring...

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How should you choose a suitable business solution to automate your business?

For small and medium sized enterprises, choosing a suitable business solution to automate and expand their businesses is always a hard call. Using the traditional text editing software to issue orders...

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Does CRM really help? Different answers to different people.

CRM, the abbreviation of Customer Relationship Management, has been a buzzword for a decade and has become an old term now. While it is treated as commonplace as ERP (Enterprise Resources Planning),...

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Your Success is Our Success!

Running an exhibition is indeed a good opportunity for us to listen to opinions from the public, no matter if they are potential customers or not. I could never imagine I would have the chance to learn...

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The Magic of iPhone 4

Perhaps MBA students should take this as one of their case studies, or perhaps some talents in producing copycats should stop what they are doing and think about it: The Power of Branding. Undoubtedly,...

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Any better way to acquire new customers?

The experience from a meeting last week really gives me an opportunity to share and discuss the “appropriate” ways to acquire new customers with you. My adventure started when my marketing lady and I...

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Why Excel won’t be the solution to keep your customer data

In the last article “Does CRM really help? Different answers to different people”, I tried to speculate why SMEs, particularly from Hong Kong and Asian countries, are still skeptical of whether CRM can...

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